Clinical standards

The standards we hold ourselves to.

Trust isn't a badge. It's a set of rules we follow every time, written down so you can hold us to them.

Every SWSkinn formula is dermatologist tested, as stated on the pack.

We publish the peer-reviewed research behind our key ingredients.

Our analysis stops and refers you to a doctor when something needs medical care.

Skin-wellbeing guidance only. No guaranteed results or timelines.

Formulation

What goes into every formula.

Dermatologist testedEvery SWSkinn formula is dermatologist tested, as stated on its pack.
Researched ingredientsNiacinamide, retinol, vitamins C and E, zinc oxide, bentonite, kaolin, Aloe barbadensis: ingredients with a long record in dermatology literature. See the references.
One clear job per productEvery formula is built for a specific dimension of skin wellbeing, so routines stay simple and actives don't pile up.
Full ingredient transparencyKey ingredients are listed on every product page and the full list is on the pack.

Skin analysis

No diagnosis, everScores are skin-wellbeing indicators. The analysis never names a skin disease or condition.
Bad photo, no scoreIf light, focus or position aren't good enough, we ask for a retake instead of guessing.
Red flags stop the flowSevere pain, swelling, blistering, rapid worsening, eye involvement or signs of infection: we refer you to a doctor and recommend no products.
Prescriptions come firstIf you use prescribed treatment, we recommend only our gentlest product and ask you to check with your doctor. We never tell anyone to stop a prescription.
Your face stays yoursYour photo is analysed on your device, never stored, and never used to infer age, gender, ethnicity or any other personal attribute.
No upsellingWe recommend the fewest products that address your priority, and flag anything out of stock rather than swapping in something else.

Claims

That a product will cure, treat or prevent a disease. Our products are cosmetics.
That you'll see a specific result by a specific date. Skin varies; we give honest ranges and invite you to reassess.
That a customer story is typical. Every skin journey we publish is real, verified and shared with consent, and labelled as an individual result.
That someone endorses us unless they do. Experts and clinics appear on this site only with written consent and verified credentials.

For professionals

We welcome dermatologists, cosmetologists and clinics who share an evidence-led, skin-wellbeing approach, whether as advisors, reviewers or partners.